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DADI Design Process

Website Project Management
Based on the DADI Design Development Process Endorsed by Clement Mok

DEFINITION > ARCHITECTURE > DESIGN > IMPLEMENTATION

Image Magic Internet develops website architecture as a modular plan, to be integrated as completed into an Internet Marketing Communications strategy for optimum return on investment (ROI). Primary to this more effective method is the 4-step process of design, DADI, a system formally introduced by Clement Mok, digital pioneer and former Apple Creative Director, CEO of Net Objects, and President of the AIGA, which was founded in 1914 and is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. With a client list that reads like the Who's Who of Fortune 500 .... Adobe, American Express, Apple, Hallmark, IBM, Mayo Clinic, Microsoft, Nintendo, QVC, Sony, United Airlines, UPS and Wells Fargo Bank, he now heads up a new subscription-based royalty-free stock image business— www.visualsymbols.com.

Image Magic applies a modified version of mentor Clement Mok's DADI design procedure to most design challenges and finds this method especially effective in the interactive environment of the Internet.
 
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1. Needs Analysis & Creative Strategy:
The "definition" phase of the process can be a matter of hours, days, or weeks and include the following steps:
  • Become familiar with the client, their market, and their mission.
  • Determine website objectives and clarify goals.
  • Define the competition.
  • Outline and organize the content to be included.
  • Specify desirable features.
  • Identify the target market(s) and unique selling proposition (USP).
  • Explore pertinent technologies.
  • Chart the timeline.
  • Negotiate the budget.

At this phase, a sign-off on goals, audience, content, timeline, responsibility, and a budget is required before moving on the the next phase of the design process.

CLIENT INVESTMENT: 50% plus domain acquisition fees if applicable.
 
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2. Information Architecture:

The "architecture" phase changes the concepts into reality in terms of relevance, priority, structure, and online medium.
  • Review and identify the key messages and elements surfacing during the definition/creative strategy phase.
  • Categorize information types.
  • Define logical relationships, navigation, and Graphic User Interface (GUI) organization.
  • Establish primary links between information.
  • Beta test linking.
  • Determine technologies necessary to develop the project.

At this phase, a sign-off on navigation and content organization, and linking is required before moving on the the next phase of the design process.

CLIENT INVESTMENT: 15%
 
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3. Look & Feel:

The "design" phase gives personality to the strategy and structure of the site changing a 2-dimensional plan into the 4-dimensional experience of a themed environment.
  • Choose a visual metaphor and create the GUI..
  • Prepare a custom color palette.
  • Select Fonts for use in GIFs and JPGs.
  • Select the optimum screen size for the target market.
  • Title sections and features.
  • Design navigational elements, site-specific icons, and other visual cues.
  • Prepare layouts for key pages.
  • Begin content development.
  • Organize technologies methodology.
  • Initiate Search Engine Optimization (SEO).

At this phase, a sign-off on theme, color, fonts, and key page layouts is required before moving on the the next phase of the design process.

CLIENT INVESTMENT: 20%

 
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4. Development & Production:

The "implementation" phase brings to life the web components into a fully functioning online presentation to the World Wide Web.
  • Implement the multimedia or database components of the site.
  • Beta testing across multiple platforms and browsers.
  • Proofreading.
  • Publish live pages for review.

At this phase, the site is essentially complete, the balance is due upon approval of the beta-test site, and then the website is published to the WWW.

CLIENT INVESTMENT: 15% plus annual hosting fees if applicable.

 
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